Content Marketing in Pharma

Inbound-Marketing in Pharma / Permission Marketing

Wie Sie von Interessenten und potenziellen Kunden gefunden werden:
www.umbachpartner.com/de/inbound-marketing-in-pharma

Useful Information and Insights

- The 25 Principles that Power the Help Scout Blog
- Rand Fishkin’s Best Advice for Increasing Blog Traffic
- How to Create a Content Marketing Strategy
- Why Startups Need to Rise Above the Deluge of Crappy Content
- Priceonomic’s Content Handbook
- Hiten Shah’s Content Marketing Playbook
- Building a B2C2B Content Strategy
- 75 Inspiring Content Marketing Examples
- Content Is Customer Success

Blogs

- Copyblogger
- Velocity Partners
- Content Marketing Institute
- HubSpot
- The Content Strategist

Source:
https://www.helpscout.net/customer-acquisition/


How to Justify the Cost of Content Marketing
How much does content marketing really cost?

http://contentmarketinginstitute.com/2012/06/justify-content-marketing-cost/

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Link to Video made by the Content Marketing Institute

http://contentmarketinginstitute.com/2016/12/most-viewed-videos-youtube/?utm_term=READ%20THIS%20ARTICLE&utm_campaign=5%20Most%20Viewed%20Videos%20From%20CMI\u2019s%202016%20YouTube%20Channel%20%28%2B%206%20Favorites%29&utm_content=email&utm_source=Act-On+Software&utm_medium=email

Link to Article by the Content Marketing Institute

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

http://contentmarketinginstitute.com/2017/01/interview-questions-stars-wannabes/?utm_term=READ%20THIS%20ARTICLE&utm_campaign=10%20Interview%20Questions%20to%20Help%20You%20Separate%20Content%20Marketing%20Rock%20Stars%20From%20Wannabes&utm_content=email&utm_source=Act-On+Software&utm_medium=email

Weitere Webseiten zu Content Marketing

Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Quote:
The Electronic Code of Federal Regulations dedicated to prescription drug advertising, which is updated for 2017, doesn’t mention the internet once. There are a few advertising guidelines on a separate section of the site that go over best practices for digital channels like social media networks.

https://contently.com/strategist/2017/04/21/should-pharmaceutical-companies-be-allowed-to-do-content-marketing/


4 Reasons Why Your Business Should Invest in Content Marketing:

https://www.entrepreneur.com/article/283674



Content-Qualität leichter bewerten: Mit dieser Checkliste prüfst du Inhalte auf Erfolgsfaktoren
Ein Beitrag von Gidon Wagner, der folgendes schreibt:

Die Checkliste für Content-Strategen prüft Texte schnell und effektiv auf Erfolgspotenzial und bewertet systematisch die Content-Qualität.

https://onlinemarketing.de/news/content-qualitaet-leichter-bewerten-checkliste-inhalte-erfolgsfaktoren?utm_source=newsletter&utm_medium=email&utm_campaign=webseiteom&utm_term=2017-09-25&utm_content=button


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