Content Marketing in Pharma

Strategie, Tipps, Links

Healthcare Marketing - Logo Effektive Kommunikation: Successfully Marketing Clinical Trial Results Erfolgreich als Medical Advisor Verbaler und visueller Ausdruck: Erfolgreich im Pharma-Marketing Dr. Guenter Umbach Kontakt

Inbound-Marketing in Pharma / Permission Marketing

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Useful Information and Insights

- The 25 Principles that Power the Help Scout Blog
- Rand Fishkin’s Best Advice for Increasing Blog Traffic
- How to Create a Content Marketing Strategy
- Why Startups Need to Rise Above the Deluge of Crappy Content
- Priceonomic’s Content Handbook
- Hiten Shah’s Content Marketing Playbook
- Building a B2C2B Content Strategy
- 75 Inspiring Content Marketing Examples
- Content Is Customer Success


- Copyblogger
- Velocity Partners
- Content Marketing Institute
- HubSpot
- The Content Strategist


How to Justify the Cost of Content Marketing
How much does content marketing really cost?

Link to Video made by the Content Marketing Institute\u2019s%202016%20YouTube%20Channel%20%28%2B%206%20Favorites%29&utm_content=email&utm_source=Act-On+Software&utm_medium=email

Link to Article by the Content Marketing Institute

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

Weitere Webseiten zu Content Marketing

Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

The Electronic Code of Federal Regulations dedicated to prescription drug advertising, which is updated for 2017, doesn’t mention the internet once. There are a few advertising guidelines on a separate section of the site that go over best practices for digital channels like social media networks.

4 Reasons Why Your Business Should Invest in Content Marketing:

Content-Qualität leichter bewerten: Mit dieser Checkliste prüfst du Inhalte auf Erfolgsfaktoren
Ein Beitrag von Gidon Wagner, der folgendes schreibt:

Die Checkliste für Content-Strategen prüft Texte schnell und effektiv auf Erfolgspotenzial und bewertet systematisch die Content-Qualität.

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